The problem
Only 30% of immigrants with pending cases have secured representation. The demand is massive — but most immigration firms are stuck in a feast-or-famine cycle, overwhelmed during policy shifts and empty between them. The industry is plagued by scam providers, so prospects are deeply skeptical. And over 90% of leads won't convert right away — they need nurturing.
Meanwhile, your intake bottleneck kills growth. Every new inquiry requires eligibility assessment, case type classification, and document collection before you can even determine if there's a viable case. Your staff spends hours on inquiries that turn out to be ineligible. And many of your best potential clients speak limited English — traditional marketing misses them entirely.
You need a system that pre-qualifies by case type and eligibility, works in your clients' languages, and filters non-viable cases before consuming attorney time.
What we'd build
1. "Am I eligible to apply?" screening tool. A prospect selects their situation — work permit, family sponsorship, refugee claim, study permit — and answers a series of guided questions. The tool assesses basic eligibility, explains next steps, and captures their contact details and case summary. You get a pre-screened lead with case type, nationality, timeline, and eligibility factors — before you spend a single minute on them.
2. Multilingual intake agent on WhatsApp. An AI agent that engages prospects in Farsi, Mandarin, Punjabi, Tagalog, Spanish, French, or English. It asks the right qualifying questions, collects initial documents, and books a consultation — 24/7. For a field where clients are often navigating the most stressful process of their lives, being greeted in their own language builds the trust that turns inquiries into retained clients.
Example: how a lead flows through the system
A Farsi-speaking professional in Vancouver sees your ad on Instagram: "Can you get a Canadian work permit? Check your eligibility in 2 minutes." He taps through, selects "Work Permit," answers questions about his occupation, education, and language scores.
The screener determines he likely qualifies for Express Entry and captures his details. The WhatsApp agent follows up — in Farsi: "Hi Armin, based on your profile you have a strong Express Entry case. Want me to book a free consultation with our team? I just need a few more details."
Armin provides his work history and timeline. The agent books him for a 20-minute call on Thursday and sends your team a complete intake summary — case type, eligibility assessment, language preference, and all captured details.
Total time from ad to booked consultation: under 5 minutes. No staff involvement until the call.